ECONOMYNEXT, Sri Lankans were offered exciting ways to cope with lengthy power cuts by getting glow-in-the-dark lingerie while generator sales too surged as the nation struggled to recover from the worst blackout in two decades.
Midnightdivas shop of exotic wear capitalised on the frustrations of electricity outages by advertising a new range of lingerie that will light up in the dark.
"Still having power cuts. Don’t worry. Coming soon... glow in the dark lingerie from Midnightdivas," the company said in a new e-mail campaign even as the Ceylon Electricity Board announced a seven-and-a-half power cut from Wednesday.
The CEB said in some areas the supply will be interrupted from 7.00am to 12.30 pm and again from 6.00 pm to 8.00 pm. Other areas will have power cut from noon till 5.30 pm and again from 8.00 pm to 10.00 pm.
The rationing of electricity was necessary as the 900-mega watt Chinese-built Norachcholai coal fired plant was out of action, the CEB said adding that until it was restored the power cuts will be continued.
The former egenrgy minister Pavithra Wanniarachchi had in 2014 blamed the Chinese for "inferior quality work" in building the coal plant and said it had broken down 35 times in the first three years of operation.
With prospects of the energy situation bleak, businesses scrambled to buy standby generators. A dealer in Maharagama said all his stocks were sold out by Tuesday and he was travelling to Japan urgently to place new orders.